Darren Wood

Auckland, New Zealand

Designer of digital products, UX and websites • Internet enthusiast

digital, mobile, product design, ui, ux, web design

Inugo — The Inugo app allows your to find, park and pay for parking from you phone. I worked with the team to design their marketing website. The focus was to create a striking looking site that could easily guide their users to the correct engagement channel. Either front-end users (of the app) or potential parking operator partners. They love the isometric style and will continue to develop this de...
Westpac Sustainability Report 2017 — Building on last years' report this new microsite takes the interface in a more refined direction. Visit live site
Palmerston North Library — A complete redesign and replatforming of the Palmerston North Library website. We worked closely with the team to simplify and streamline the interface making it easy to navigate and explore. Visit the site
Behemoth Brewing Company — Behemoth Brewing Company is a popular craft brewery based here in Auckland. We worked closely with the team to ensure their brand was accurately represented online. The site has some nifty animations on the core range beers. We worked with a 3D designer to create the bottle animations. Visit the site
Taming EDTF... — The Extended Date/Time Format enables very specific and very non-specific dates. For example, 19th October 2017 or also circa 1810. This is my take on an input interface.
Manawatū Heritage — Manawatū Heritage is an online repository where you can search, share and download thousands of photographs and other items about the Manawatū region. We worked closely with the client to design a fast, usable, sharable and accessible website to house the Palmerston North Library's vast digital archive. Partnering with Curtis we were able to deliver a beautiful site that is checking all the bo...
On-boarding email series — A small selection of the award winning on-boarding responsive emails for The New Zealand Automobile Association.
The NZAA Redesign — We undertook a full site redesign and as a part of that process we had to agree on a homepage that would satisfy all verticals within the company as well as provide an uncluttered, usable and delightful experience for users. The work won a bronze medal at the Best Awards. We convinced the client that a simple, single message would be the best solution. We hide the navigation behind the ubiquit...
New Zealand Bloodstock — Working closely with the client, we came up with a design strategy that would offer visitors a reliable source of authoritative information, combined with an elegant user experience. A much more modern and updated look when compared to other thoroughbred auction sites across the web. We used modern design patterns and themes while still providing the elegant and trustworthy look that their cli...
BioPharmCatalyst — A redesign of an investment site aimed towards investors in the biotech field. Not only did we redesign the identity we provided the client with a much more modern and usable, mobile responsive layout that has exceeded both the client and users expectations. Special attention was given to table design and filtering options as these are used frequently and needed to be usable across multiple sc...
The Last Pickle — A full redesign including a quirky extension of the client's brand. A good use of modern CSS and SVG technology to achieve a responsive and retina ready site for the true nerd!
The Bitter End — Small run of business cards to promote a new podcast I'm involved with. Head over to http://thebitterend.beer if you're interested to hear more!
Wireframe/site flow — A site map with basic page IA to bring the clients written requirements to life. This helped both me and the client visualise the structure of the site.
Site flow diagram — Site flow for a simple one page website. Illustrates pop-over content and secondary pages.
Style guide — A full reskin of an existing interface. This is phase one of a complete UI overhaul.
Inline article editing — Illustrating an inline editing solution for an article page. Includes the ability to add content (images, more text, etc) between each paragraph. Simplicity is the key with this interface.
Akew1 — Animation prototype

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